WHEY PROTEIN ISOLATE: MAXIMUM PURITY FOR MAXIMUM PERFORMANCE
As pure proteins go, it doesn't get any better than this. This premium grade protein is extracted directly from skimmed milk using a very sophisticated ion-exchange process that produces the highest quality protein. This ion-exchange process removes fat, cholesterol, sugar and other impurities, to a far greater degree than the typical cost-effective membrane micro-filtration process and ultimately results in a very pure form of whey protein which is ideal for use in conjunction with a diet program. The strictest manufacturing standards are followed, guaranteeing quality and purity of the ingredient, and thereby ensuring that with each mouthful your body is refilling and refueling optimally.
Fitness Standard™ Whey Protein Isolate has an incredible nutritional landscape, amounting to 28g of protein, 0.2g of fat, and 0.0g of carbs per 30g serving, meaning that it's perfect for anyone on a calorie controlled diet or for someone looking to get the most protein per serving.
More pure than Whey Protein Concentrate (WPC), Whey Protein Isolate has consistently been shown to be one of the most highly digestible of proteins. It provides a higher level of protein with minimal lactose and fat.
PROTEIN MATTERS
Proteins are the building blocks of muscle - they support the growth and maintenance of body tissue to help increase strength gains and reach peak performance levels. But that’s not all! In addition to its benefits in maintaining muscle, protein helps curb the appetite and promotes fat loss throughout the body. After a protein supplement is consumed, the appetite subsides as the body burns calories stored as fat in order to maintain energy levels throughout your activities.
Without adequate protein, our bodies simply cannot make or uphold the structures that comprise every cell, tissue and muscle in the body. Consequently, this leads to flat performance with nothing to aid in recovery. Unlike solid and tough forms of protein – such as those found in eggs, meats, nuts and other foods – protein powders are easily digested, broken down, and distributed throughout the body for almost immediate effects and maximum results.
CHOOSING THE RIGHT PROTEIN
Proteins are ranked according to Biological Value (BV) - a measure of proportion of absorbed protein from a food which is incorporated into an individual’s body. Basically, BV captures how easily and how quickly can the digested protein be used for protein synthesis by cells in the body. You can only imagine how important this metric is as it tells you how well a protein source is digested, distributed and used throughout the body. What good is a protein if it cannot be used and does no work for you? And here’s the good news - whey proteins perform. They outdo most other food items in this regard be it soy isolates, wheat gluten, chicken, fish, egg whites, and even milk! Whey Protein Isolate really is a wonder whey. Why? It is the strongest source of branched-chain amino acids (BCAAs) as compared to any other protein source, and as you already know, BCAAs are the building blocks of protein and are not naturally produced by the body. Our only source for the same is the food we consume or the supplements we take. Be wise, choose right.
whey protein isolate demystified
WPI is suitable for everyone - no matter the body type, meal plan, male or female. It is ideal for those who are on a calorie controlled diet and looking to lose body weight. The low-calorie, low-fat, but high protein content allows you to measure your macros easier than ever, and pack in much nutrition through each serve. Now, get creative with your own recipes, easily mix and consume WPI on a daily basis.
Fitness Stanadard™ Instantized Whey Protein Isolate is un-denatured protein (or intact protein) and instantized, which means that the whey is micro-filtered and NOT heat treated. This process ensures that the protein stays intact and as pure as it can be, as Nature intended! It also enables the powder to dissolve easily, without necessitating manual mixing, and achieves a smooth texture, giving you the perfect protein blend.
It is best to take WPI post-workout to refuel and recover the protein lost during working out. However, consuming WPI throughout the day will also allow you to maintain optimal performance and protein levels. As such, WPI consumption ultimately depends on your own personal needs and goals.
stand-off: Whey protein isolate vs. whey protein concentrate
Well, between WPI and WPC there is no outright winner, despite years of debate. It essentially boils down to which of the two suits you and your needs best. WPI is made from whey protein but goes through an ion exchange process, giving it a higher protein content, lower fats and lower calories, and consequently a higher price due to its more sophisticated production. On the other hand, WPC has comparable nutritional benefits, although with higher fat content and higher calories. That said, WPI does provide higher nutrition values and BCAAs per serve than WPC.
In our opinion, there is no wrong whey!
